Barilla
Master of Dinner Campaign
My Role
Concept, Art Direction,
Web Design
Agency
4 Wise Monkeys
Associate Creative Director
Katerina Dimitrakopoulou
Copywriter
Ivy Psilogianni
Barilla is a world renowned pasta brand, synonymous with happy times. We further solidified its brand equity by creating an interactive experience where a famous chef, a loved sommelier and a well-known DJ propose the perfect dinner.
The user answers a few questions and the trio suggests a tailor-made, user-specific combination of food, wine and music for the perfect dinner.
Website
We created a custom website with attention to details. Every section has a smooth micro-animations for elegant transition.
Personalised Recipe PDF
We created a custom PDF file for 16 different recipes. The user can download them depending the selections in previous steps.
