In the OMNINOW logotype we witness a constant flow between the letters in the middle (N, I, N).
This flow is used to symbolize the incessant calculation of the data in real-time and the typography stays true to that same concept respectively.
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The App: The users sign up/log in in the app. They see the homepage where they can start their experience. A starting point connected with their location appear on a map, where in live time they can see where they are. When they start the experience, the app measures time of the activity, speed, distance, longitude, latitude. When the users tap the finish CTA, they have the results of their activity, that they can export them and compare them with previous activities.
The whole activity time, the app record it, so the users can share it with their friends on their social media or in the app’s dashboard.