George Prentzas



My Role

Art Direction, Design


Another Circus

Creative Director

Nassos Apolonatos

After 10 years Stoiximan decided to make a rebranding at its brand identity. The previous logo was iconic and used for more that 10 years. The challenge in this task was to recreate a modern logo that suits in Stoiximan and remains familiar to their client’s eyes.

I had to keep the “S" as a prominent element because it has become an iconic letter for the brand, after so many years, but not as prominent as the old "S”. That was the most challenging part of the rebranding.

The new logo is made with clean and smooth lines, with bold character.

Design Process

Recreating the “S”

Color system

Branding & Sub-Brands